Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

Wivenhoe House

"Hospitality Action's work is crucial, particularly in a post-pandemic world where the industry has had lives turned upside down. We are lucky to have loyal customers who have been incredibly supportive to us in the last few years and we want to thank them all for ordering Invisible Chips and contributing to such a worthy cause."

Wivenhoe House
The Hound

A welcoming local in the heart of Chiswick, The Hound brings together great food, perfect pints, and a relaxed neighbourhood feel. Whether it’s a Sunday roast with family, a pint in the courtyard, or a visit with your four-legged friend, it’s a pub made for everyone. Hospitality Action is a lifeline for those in the hospitality industry, offering support during times of hardship, illness, or crisis. We proudly support Hospitality Action through year-round fundraising, helping to ensure our team and peers have access to essential resources and support.

The Hound
The Torridon

“It’s well known how tough things have been for our industry in recent years. From the pandemic to substantial rising costs, we’ve all been through some of the most difficult trading years in memory. We’re proud to be part of the Invisible Chips brigade and know that each portion sold makes life a little easier.”

The Torridon
Pine

Founded in 2019, Pine are a full-service photography production company working across the UK and internationally. Pine believe that photography is about making connections, to audiences and to one another. That’s why people are always at the heart of everything they do. As well as stocking Invisible Chips, Pine are donating a percentage of the proceeds from their hospitality photography to our work.

Pine
The George

Steeped in history and character, The George is a modern British pub celebrating timeless hospitality in the heart of Fitzrovia. From comforting classics to perfectly poured pints, it’s a place for good food, good company, and community spirit. Hospitality Action is a lifeline for those in the hospitality industry, offering support during times of hardship, illness, or crisis. We proudly support Hospitality Action through year-round fundraising, helping to ensure our team and peers have access to essential resources and support.

The George
The Cadogan Arms

A proud Chelsea landmark, The Cadogan Arms blends classic British heritage with elevated pub dining. From Sunday roasts to fine ales, it’s a celebration of craftsmanship and care. Hospitality Action is a lifeline for those in the hospitality industry, offering support during times of hardship, illness, or crisis. We proudly support Hospitality Action through year-round fundraising, helping to ensure our team and peers have access to essential resources and support.

The Cadogan Arms
Urban Guild

"Seeing how the hospitality industry has continued to focus on its hard wired DNA to care for and look after others no matter what, has been inspiring and humbling. Now with Invisible Chips we can offer the public an easy and fun way of showing their thanks and support for an incredible sector when the chips are down."

Urban Guild
The Cinnamon Club

"When we heard about Invisible Chips, we knew we had to add them to our menu, but we gave them a little twist and created our own Invisible Naan! Our Invisible Naan is made with the very best local ingredients and cooked in a tandoor using a 1000 year old technique by our very skilled chefs. Order our Invisible Naan and all proceeds go towards adding more joy to the lives of people who are supported by Hospitality Action around the UK."

The Cinnamon Club
The Coaching Inn Group

"We are proud to support Hospitality Action’s Invisible Chips campaign and do our bit by adding them to menus across all of our Coaching Inn sites. We encourage others to do the same so we can all give our customers the opportunity to support our industry and the people who run the places they love."

The Coaching Inn Group