Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

White Horse

"The concept is fantastic and we know first-hand the strain that is on the hospitality sector, so any way we can support we are in."

George Holding, Landlord,
White Horse

White Horse
Norma London

"Invisible Chips have been on the menu at Norma for over a year. They were incredibly easy to set up and, as they’re such a novel idea, they sell themselves. Guests often ask our front of house team the meaning behind Invisible Chips creating a better understanding of what our industry has faced since the onset of the pandemic and what can be done to help."

Ben Tish, Culinary Director,

Norma

Norma London
Drinkinbible

"Drinkinbible is an e-commerce ready-to-drink cocktail marketplace. Built from hospitality people in order to support the industry. When we heard about HA’s Invisible Chips campaign we couldn’t wait to get involved and adapt the concept to offer our own Invisible Cocktail. Not only do the funds raised support the hospitality community but you can drink as many as you like with no hangover!"

Luca Lanzalaco, Financial Lead,

Drinkinbible

Drinkinbible
Fridays UK

"We’re excited to announce that guests visiting any Fridays restaurant will have the opportunity to add a portion of ‘Charity Fries’ to their order. As well as this, 50p from each of our Famous Fridays burgers sold is also being donated to Hospitality Action so be sure to order a burger & invisible fries when you visit!"

Robert B.Cook, CEO 
Fridays UK

Fridays UK
The Belfry Hotel & Resort

"We are proud to support Hospitality Action by offering ‘Invisible Chips’ on our menu at Sam’s Club House, allowing our diners to make a donation to help hospitality families in financial crisis. We are delighted to be able to play a part in making a difference to our industry which has been hit hard by the pandemic."

Ed Richardson, Hotel Manager,

The Belfry Hotel & Resort

The Belfry Hotel & Resort
Blackrose Pubs

“Blackrose Pubs has spent the past few years focusing on bringing its brand values to life with its teams and cultivating a supportive culture. So supporting a charity like Hospitality Action and the Invisible Chips campaign is an easy fit. After all, without its hospitable people, what is the hospitality industry?”

Rob Young, Head of Marketing,
Blackrose Pubs

Blackrose Pubs
Sky Business

"Earlier in the year, HA, who help people in hospitality whose livelihoods have been impacted by Covid 19, launched their nationwide Invisible Chips campaign.  It is an initiative that encourages drinkers and diners to show their support by allowing them to ‘chip in’ the cost of a side dish of chips to help people in hospitality whose livelihoods are disappearing. We have teamed up with HA to donate Invisible Christmas Dinners to those working in the trade. The money from every Invisible Christmas Dinner donated by Sky Business goes directly to Hospitality Action, to continue their work to help support members of the hospitality industry who need it most.”

Simon Raggett, Managing Director, 
Sky Business

Sky Business
Tast Cuina Catalana

"We are so proud to be stocking our 'Invisible Bravas' alongside so many amazing places around the UK. Hospitality Action is doing such an amazing job supporting the people in the industry that we all love so much."

Tast Cuina Catalana
Heroes & Heretics

"The hospitality industry was already having a tough time and recent events have been devastating. We have many friends - both individuals and companies - in the industry that have been affected and when we came across this amazing concept (who doesn't love chips, right?!) we were exceptionally keen to offer our support!"

Josh Olive, Trade Director North America,
Heroes & Heretics 

Heroes & Heretics