Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

The Alverton

"Lockdown and Covid-19 has had such a massive impact, not just on us as a hotel, but the entire tourism and leisure trade here in Cornwall. We are 100% on board and happy to do our bit for Invisible Chips and helping with fundraising."

Ben Young, Managing Director,
The Alverton and The Greenbank

The Alverton
Fridays UK

"We’re excited to announce that guests visiting any Fridays restaurant will have the opportunity to add a portion of ‘Charity Fries’ to their order. As well as this, 50p from each of our Famous Fridays burgers sold is also being donated to Hospitality Action so be sure to order a burger & invisible fries when you visit!"

Robert B.Cook, CEO 
Fridays UK

Fridays UK
Grind

"We know how hard people in our industry work and how hard the hospitality sector has been hit in 2020. We have an amazing team who want to give back to those in our industry who've been severely affected by COVID-19. So, we're really pleased to say that we are becoming stockists of Invisible Chips - and Invisible Toast (for our brunch and breakfast lovers)."

Ted Robinson, Creative Director
Grind

Grind
Andaz London Liverpool Street

"We’re thrilled to be a part of Invisible Chips! Now more than ever we need to give back and support hospitality and this campaign is a brilliant and fun way to engage our guests to do the same."

Ana Fonseca
Marketing Communications Manager
Andaz London Liverpool Street

Andaz London Liverpool Street
Urban Guild

"Seeing how the hospitality industry has continued to focus on its hard wired DNA to care for and look after others no matter what, has been inspiring and humbling. Now with Invisible Chips we can offer the public an easy and fun way of showing their thanks and support for an incredible sector when the chips are down."

Mark Cribb, Founder & MD,
Urban Guild

Urban Guild
White Horse

"The concept is fantastic and we know first-hand the strain that is on the hospitality sector, so any way we can support we are in."

George Holding, Landlord,
White Horse

White Horse
No.15 Great Pulteney

"We really want to support the hospitality industry during these especially difficult times for some of our colleagues in the trade. We are very fortunate here at No.15, we have great supportive owners who are keen to give back, and it’s important to help others where we can, as we’re well aware it’s not the same for everyone."

Guillaume Lesage, General Manager,
No.15 Great Pulteney

No.15 Great Pulteney
Brewdog

“Covid-19 has had a huge impact, whether you’re a small or large business the disruption and knock on effects will be felt for years. We’re delighted to support Invisible Chips and will be stocking them in all our UK BrewDog bars and Draft House locations for the foreseeable future.”

James Brown, Retail Director,
BrewDog

Brewdog
Heroes & Heretics

"The hospitality industry was already having a tough time and recent events have been devastating. We have many friends - both individuals and companies - in the industry that have been affected and when we came across this amazing concept (who doesn't love chips, right?!) we were exceptionally keen to offer our support!"

Josh Olive, Trade Director North America,
Heroes & Heretics 

Heroes & Heretics