Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

Tast Cuina Catalana

"We are so proud to be stocking our 'Invisible Bravas' alongside so many amazing places around the UK. Hospitality Action is doing such an amazing job supporting the people in the industry that we all love so much."

Tast Cuina Catalana
Pour

"We want to try and help the people in the hospitality industry who are struggling financially and mentally due to the impact of Covid-19. The work Hospitality Action are doing is amazing and if we can get more invisible chips onto more digital menus then we’re happy to help their important mission."

Ian Martin, Co Founder,
Pour

Pour
Urban Guild

"Seeing how the hospitality industry has continued to focus on its hard wired DNA to care for and look after others no matter what, has been inspiring and humbling. Now with Invisible Chips we can offer the public an easy and fun way of showing their thanks and support for an incredible sector when the chips are down."

Mark Cribb, Founder & MD,
Urban Guild

Urban Guild
GAUCHO

“No industry has been so severely impacted by the onset of Covid-19 than hospitality. By becoming an Invisible Chips stockist we’re doing our bit to protect the livelihoods of thousands of UK hospitality workers. After all, steak and chips are the perfect pairing, even if the chips are invisible!”

Martin Williams, CEO,
Gaucho and M Restaurants

GAUCHO
The Ship Inn Wylm

"The COVID situation has been brutal on our industry. I remember starting out as a chef and people used to say, well at least you will have a job for life, we will always need chefs. COVID has wiped that out and so many people and businesses are struggling. I think we all need to do our bit to keep this amazing industry alive."

Paul Johnson, Chef-Owner,
The Ship Inn Wylam

The Ship Inn Wylm
Grind

"We know how hard people in our industry work and how hard the hospitality sector has been hit in 2020. We have an amazing team who want to give back to those in our industry who've been severely affected by COVID-19. So, we're really pleased to say that we are becoming stockists of Invisible Chips - and Invisible Toast (for our brunch and breakfast lovers)."

Ted Robinson, Creative Director
Grind

Grind
Fridays UK

"We’re excited to announce that guests visiting any Fridays restaurant will have the opportunity to add a portion of ‘Charity Fries’ to their order. As well as this, 50p from each of our Famous Fridays burgers sold is also being donated to Hospitality Action so be sure to order a burger & invisible fries when you visit!"

Robert B.Cook, CEO 
Fridays UK

Fridays UK
Blackrose Pubs

“Blackrose Pubs has spent the past few years focusing on bringing its brand values to life with its teams and cultivating a supportive culture. So supporting a charity like Hospitality Action and the Invisible Chips campaign is an easy fit. After all, without its hospitable people, what is the hospitality industry?”

Rob Young, Head of Marketing,
Blackrose Pubs

Blackrose Pubs
The Green Man

"As a pub owner we know all too well the difficulties and constraints that the hospitality industry can suffer especially recently with the pandemic. Invisible Chips is the perfect way to help out if you can, in a small way that will go so far. Sit back have a pint and a portion of Invisible Chips with us!"

Candice Brown, Owner,
The Green Man

The Green Man