Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

Sky Business

"Earlier in the year, HA, who help people in hospitality whose livelihoods have been impacted by Covid 19, launched their nationwide Invisible Chips campaign.  It is an initiative that encourages drinkers and diners to show their support by allowing them to ‘chip in’ the cost of a side dish of chips to help people in hospitality whose livelihoods are disappearing. We have teamed up with HA to donate Invisible Christmas Dinners to those working in the trade. The money from every Invisible Christmas Dinner donated by Sky Business goes directly to Hospitality Action, to continue their work to help support members of the hospitality industry who need it most.”

Simon Raggett, Managing Director, 
Sky Business

Sky Business
The Good Eating Company

"It’s never been more important to The Good Eating Company to support our industry and the people within it, hopefully with ‘Invisible Chips’ we’re able to contribute to Hospitality Action and the great work they do!"

Kate Neilson, Training & Development Manager,
The Good Eating Company

The Good Eating Company
The Belfry Hotel & Resort

"We are proud to support Hospitality Action by offering ‘Invisible Chips’ on our menu at Sam’s Club House, allowing our diners to make a donation to help hospitality families in financial crisis. We are delighted to be able to play a part in making a difference to our industry which has been hit hard by the pandemic."

Ed Richardson, Hotel Manager,

The Belfry Hotel & Resort

The Belfry Hotel & Resort
Iconic Luxury Hotels

"Every single hospitality venue across the UK has been impacted by C-19. Here at Iconic we’ve picked ourselves up and dusted ourselves down and we’re overjoyed to serve our guests again. Not everyone has been as fortunate and that’s why we’ve added Invisible Chips to our menus to give our loyal guests the opportunity to get involved too."

Andrew Stembridge, Executive Director,
Iconic Luxury Hotels

Iconic Luxury Hotels
Off to Work

“Off to Work are delighted to be chipping in. We’ve experienced first-hand the current unfathomable economic difficulties for hospitality operators and their teams. The work and support Hospitality Action is giving hard hit hospitality professionals through this period is vital.”

Michelle Palmer, Head of HR,
Off to Work

Off to Work
GAUCHO

“No industry has been so severely impacted by the onset of Covid-19 than hospitality. By becoming an Invisible Chips stockist we’re doing our bit to protect the livelihoods of thousands of UK hospitality workers. After all, steak and chips are the perfect pairing, even if the chips are invisible!”

Martin Williams, CEO,
Gaucho and M Restaurants

GAUCHO
The Miners Sling

"We wanted to support Invisible Chips as huge amounts of the hospitality industry are small independent and family businesses that rely on their week to week takings. Due to the pandemic some have not been able to reopen, some may never reopen and this threatens all in our industry with an uncertain future that almost certainly will come with hardship."

Steven Jenkins, Chef Patron, 
The Miners Sling

The Miners Sling
Drinkinbible

"Drinkinbible is an e-commerce ready-to-drink cocktail marketplace. Built from hospitality people in order to support the industry. When we heard about HA’s Invisible Chips campaign we couldn’t wait to get involved and adapt the concept to offer our own Invisible Cocktail. Not only do the funds raised support the hospitality community but you can drink as many as you like with no hangover!"

Luca Lanzalaco, Financial Lead,

Drinkinbible

Drinkinbible
Big Drop Brewing Co.

"Serving Invisible Chips through our online store is a great way to support an industry we care so much about. We're proud to be giving our customers such a delicious way to support Hospitality Action and will be encouraging our customers to get stuck in."

Rhian Brown, Brand Marketing Executive,
Big Drop Brewing Co.

Big Drop Brewing Co.