Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

Blackrose Pubs

“Blackrose Pubs has spent the past few years focusing on bringing its brand values to life with its teams and cultivating a supportive culture. So supporting a charity like Hospitality Action and the Invisible Chips campaign is an easy fit. After all, without its hospitable people, what is the hospitality industry?”

Rob Young, Head of Marketing,
Blackrose Pubs

Blackrose Pubs
The Good Eating Company

"It’s never been more important to The Good Eating Company to support our industry and the people within it, hopefully with ‘Invisible Chips’ we’re able to contribute to Hospitality Action and the great work they do!"

Kate Neilson, Training & Development Manager,
The Good Eating Company

The Good Eating Company
Royal Lancaster London

"We are delighted to join the invisible chips campaign – I think it is amazingly creative and hits the right note for the public to get involved and help our hospitality colleagues where they can – we have also added ‘invisible noodles’ for any of our guests that want to participate from our Nipa Thai restaurant!"

Sally Beck MI, General Manager,
Royal Lancaster London

Royal Lancaster London
Heroes & Heretics

"The hospitality industry was already having a tough time and recent events have been devastating. We have many friends - both individuals and companies - in the industry that have been affected and when we came across this amazing concept (who doesn't love chips, right?!) we were exceptionally keen to offer our support!"

Josh Olive, Trade Director North America,
Heroes & Heretics 

Heroes & Heretics
Fridays UK

"We’re excited to announce that guests visiting any Fridays restaurant will have the opportunity to add a portion of ‘Charity Fries’ to their order. As well as this, 50p from each of our Famous Fridays burgers sold is also being donated to Hospitality Action so be sure to order a burger & invisible fries when you visit!"

Robert B.Cook, CEO 
Fridays UK

Fridays UK
Hilton

"Invisible Chips are the easiest dish our chefs have ever had to cook! The newest addition to our menu is putting a smile on our guests’ faces – and providing much-needed support to hospitality workers impacted by the Covid-19 pandemic. We’re delighted to be supporting such an important cause at more than 50 of our restaurants and bars across the UK."

Emma Banks, Vice President, F&B Strategy & Development EMEA,
Hilton

Hilton
The Green Man

"As a pub owner we know all too well the difficulties and constraints that the hospitality industry can suffer especially recently with the pandemic. Invisible Chips is the perfect way to help out if you can, in a small way that will go so far. Sit back have a pint and a portion of Invisible Chips with us!"

Candice Brown, Owner,
The Green Man

The Green Man
Urban Guild

"Seeing how the hospitality industry has continued to focus on its hard wired DNA to care for and look after others no matter what, has been inspiring and humbling. Now with Invisible Chips we can offer the public an easy and fun way of showing their thanks and support for an incredible sector when the chips are down."

Mark Cribb, Founder & MD,
Urban Guild

Urban Guild
Grind

"We know how hard people in our industry work and how hard the hospitality sector has been hit in 2020. We have an amazing team who want to give back to those in our industry who've been severely affected by COVID-19. So, we're really pleased to say that we are becoming stockists of Invisible Chips - and Invisible Toast (for our brunch and breakfast lovers)."

Ted Robinson, Creative Director
Grind

Grind