Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

The Town House

"Our lovely customers were asking what they could do to help our sector, one of the worst hit by the pandemic. We wanted to make a difference and when we heard about Invisible Chips we decided to get involved. We are so proud to be on board and can’t wait to stock some invisible chips. The invisible potatoes arrive Thursday!"

Daniel Derrington, Chef Patron, 
The Town House

The Town House
White Horse

"The concept is fantastic and we know first-hand the strain that is on the hospitality sector, so any way we can support we are in."

George Holding, Landlord,
White Horse

White Horse
Heroes & Heretics

"The hospitality industry was already having a tough time and recent events have been devastating. We have many friends - both individuals and companies - in the industry that have been affected and when we came across this amazing concept (who doesn't love chips, right?!) we were exceptionally keen to offer our support!"

Josh Olive, Trade Director North America,
Heroes & Heretics 

Heroes & Heretics
Brewdog

“Covid-19 has had a huge impact, whether you’re a small or large business the disruption and knock on effects will be felt for years. We’re delighted to support Invisible Chips and will be stocking them in all our UK BrewDog bars and Draft House locations for the foreseeable future.”

James Brown, Retail Director,
BrewDog

Brewdog
The Good Eating Company

"It’s never been more important to The Good Eating Company to support our industry and the people within it, hopefully with ‘Invisible Chips’ we’re able to contribute to Hospitality Action and the great work they do!"

Kate Neilson, Training & Development Manager,
The Good Eating Company

The Good Eating Company
Iconic Luxury Hotels

"Every single hospitality venue across the UK has been impacted by C-19. Here at Iconic we’ve picked ourselves up and dusted ourselves down and we’re overjoyed to serve our guests again. Not everyone has been as fortunate and that’s why we’ve added Invisible Chips to our menus to give our loyal guests the opportunity to get involved too."

Andrew Stembridge, Executive Director,
Iconic Luxury Hotels

Iconic Luxury Hotels
Mechline

“Invisible chips are incredibly easy, and fun, for everyone to support those who are in need, and the least we can do is spread the word. And, perhaps, by raising awareness of this campaign, we can bring a bit of joy to someone’s day.”

Kristian Roberts, Marketing Manager,
Mechline Developments

Mechline
Hilton

"Invisible Chips are the easiest dish our chefs have ever had to cook! The newest addition to our menu is putting a smile on our guests’ faces – and providing much-needed support to hospitality workers impacted by the Covid-19 pandemic. We’re delighted to be supporting such an important cause at more than 50 of our restaurants and bars across the UK."

Emma Banks, Vice President, F&B Strategy & Development EMEA,
Hilton

Hilton
Pour

"We want to try and help the people in the hospitality industry who are struggling financially and mentally due to the impact of Covid-19. The work Hospitality Action are doing is amazing and if we can get more invisible chips onto more digital menus then we’re happy to help their important mission."

Ian Martin, Co Founder,
Pour

Pour