Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

Andaz London Liverpool Street

“Now more than ever we need to give back and support our industry. By adding Invisible Chips to our menu and encouraging our customers to chip we’re doing our bit to help thousands of hospitality families in crisis and we urge you to do the same.”

Andaz London Liverpool Street
Tom Kerridge

"Invisible Chips are a great invention dreamt up by Hospitality Action. They're available online, at my pubs and other participating venues across the UK. All the money from every portion of Invisible Chips you buy goes directly to Hospitality Action to help them support staff within the hospitality industry whose jobs are literally disappearing."

Tom Kerridge
Norma London

"Invisible Chips have been on the menu at Norma for over a year. They were incredibly easy to set up and, as they’re such a novel idea, they sell themselves. Guests often ask our front of house team the meaning behind Invisible Chips creating a better understanding of what our industry has faced since the onset of the pandemic and what can be done to help."

Norma London
GAUCHO

“By becoming an Invisible Chips stockist we’re doing our bit to protect the livelihoods of thousands of UK hospitality workers. After all, steak and chips are the perfect pairing, even if the chips are invisible!”

GAUCHO
Imperial Hotels London

"Hospitality Action does some amazing work to support those at risk within our sector and we are proud to support their cause by offering ‘Invisible Chips’ on our menu at The London Pub and Callaghan’s. We have no doubt that our guests will play their part and encourage other venues to join in this fantastic campaign."

Imperial Hotels London
The Coaching Inn Group

"We are proud to support Hospitality Action’s Invisible Chips campaign and do our bit by adding them to menus across all of our Coaching Inn sites. We encourage others to do the same so we can all give our customers the opportunity to support our industry and the people who run the places they love."

The Coaching Inn Group
The Torridon

“It’s well known how tough things have been for our industry in recent years. From the pandemic to substantial rising costs, we’ve all been through some of the most difficult trading years in memory. We’re proud to be part of the Invisible Chips brigade and know that each portion sold makes life a little easier.”

The Torridon
Maryculter House

"There is no risk or outlay to your business by setting up Invisible Chips. It’s nice for hospitality staff to know that you are championing a worthy cause and also ensures they are aware they have a support system through Hospitality Action, should they ever need to use it. Above all you are directly supporting the wider hospitality family and those that need help."

Maryculter House
Iconic Luxury Hotels

"Our industry has faced a tough few years but at Iconic we know that the best way to push through is to help each other with a positive attitude. We are proud to stock Invisible Chips and give our loyal guests the opportunity to support our industry."

Iconic Luxury Hotels