The highly visible people who tell the Invisible Chips story to the nation.
Tom’s a force of nature and, just like Invisible Chips, hugely popular.
He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.
When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.
We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.
And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.
Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.
Who doesn’t love chips and who doesn’t love Fred?
He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.
From haute cuisine to the high street the Invisible Chips movement is growing.
“Now more than ever we need to give back and support our industry. By adding Invisible Chips to our menu and encouraging our customers to chip we’re doing our bit to help thousands of hospitality families in crisis and we urge you to do the same.”
Gary Usher, Chef-Owner of Elite Bistros, is a long-time advocate of our work. Invisible Chips are sold at all of the Elite Bistros, including firm favourites Sticky Walnut, Wreckfish and Kala. Needless to say, Invisible Chips fly off the shelves, and Elite Bistros are always within the top five of the highest annual sales stockists.
“We are huge advocates of Hospitality Action and are thrilled to stock Invisible Chips. Each individual portion sold really does make a difference but we’re especially proud to pool our strength alongside the wider industry to raise as much as possible."
"Invisible Chips have been on the menu at Norma for over a year. They were incredibly easy to set up and, as they’re such a novel idea, they sell themselves. Guests often ask our front of house team the meaning behind Invisible Chips creating a better understanding of what our industry has faced since the onset of the pandemic and what can be done to help."
"Seeing how the hospitality industry has continued to focus on its hard wired DNA to care for and look after others no matter what, has been inspiring and humbling. Now with Invisible Chips we can offer the public an easy and fun way of showing their thanks and support for an incredible sector when the chips are down."
"When we heard about Invisible Chips, we knew we had to add them to our menu, but we gave them a little twist and created our own Invisible Naan! Our Invisible Naan is made with the very best local ingredients and cooked in a tandoor using a 1000 year old technique by our very skilled chefs. Order our Invisible Naan and all proceeds go towards adding more joy to the lives of people who are supported by Hospitality Action around the UK."
"We’re excited to announce that guests visiting any Fridays restaurant will have the opportunity to add a portion of charity fries to their order. Every portion helps hospitality families in crisis across the UK so be sure to order some ‘Invisible Fries’ from our menu when you next visit!"
"Hospitality Action's work is crucial, particularly in a post-pandemic world where the industry has had lives turned upside down. We are lucky to have loyal customers who have been incredibly supportive to us in the last few years and we want to thank them all for ordering Invisible Chips and contributing to such a worthy cause."
"Our industry has faced a tough few years but at Iconic we know that the best way to push through is to help each other with a positive attitude. We are proud to stock Invisible Chips and give our loyal guests the opportunity to support our industry."