Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

The George

Steeped in history and character, The George is a modern British pub celebrating timeless hospitality in the heart of Fitzrovia. From comforting classics to perfectly poured pints, it’s a place for good food, good company, and community spirit. Hospitality Action is a lifeline for those in the hospitality industry, offering support during times of hardship, illness, or crisis. We proudly support Hospitality Action through year-round fundraising, helping to ensure our team and peers have access to essential resources and support.

The George
Pine

Founded in 2019, Pine are a full-service photography production company working across the UK and internationally. Pine believe that photography is about making connections, to audiences and to one another. That’s why people are always at the heart of everything they do. As well as stocking Invisible Chips, Pine are donating a percentage of the proceeds from their hospitality photography to our work.

Pine
Elite Bistro

Gary Usher, Chef-Owner of Elite Bistros, is a long-time advocate of our work. Invisible Chips are sold at all of the Elite Bistros, including firm favourites Sticky Walnut, Wreckfish and Kala. Needless to say, Invisible Chips fly off the shelves, and Elite Bistros are always within the top five of the highest annual sales stockists.

Elite Bistro
Tom Kerridge

"Invisible Chips are a great invention dreamt up by Hospitality Action. They're available online, at my pubs and other participating venues across the UK. All the money from every portion of Invisible Chips you buy goes directly to Hospitality Action to help them support staff within the hospitality industry whose jobs are literally disappearing."

Tom Kerridge
The Cadogan Arms

A proud Chelsea landmark, The Cadogan Arms blends classic British heritage with elevated pub dining. From Sunday roasts to fine ales, it’s a celebration of craftsmanship and care. Hospitality Action is a lifeline for those in the hospitality industry, offering support during times of hardship, illness, or crisis. We proudly support Hospitality Action through year-round fundraising, helping to ensure our team and peers have access to essential resources and support.

The Cadogan Arms
Hilton

"Invisible Chips are the easiest dish our chefs have ever had to cook! The newest addition to our menu is putting a smile on our guests’ faces – and providing much-needed support to hospitality workers impacted by the cost of living crisis. We’re delighted to be supporting such an important cause at more than 50 of our restaurants and bars across the UK."

Hilton
Wivenhoe House

"Hospitality Action's work is crucial, particularly in a post-pandemic world where the industry has had lives turned upside down. We are lucky to have loyal customers who have been incredibly supportive to us in the last few years and we want to thank them all for ordering Invisible Chips and contributing to such a worthy cause."

Wivenhoe House
Iconic Luxury Hotels

"Our industry has faced a tough few years but at Iconic we know that the best way to push through is to help each other with a positive attitude. We are proud to stock Invisible Chips and give our loyal guests the opportunity to support our industry."

Iconic Luxury Hotels
Andaz London Liverpool Street

“Now more than ever we need to give back and support our industry. By adding Invisible Chips to our menu and encouraging our customers to chip we’re doing our bit to help thousands of hospitality families in crisis and we urge you to do the same.”

Andaz London Liverpool Street