Our Ambassadors

The highly visible people who tell the Invisible Chips story to the nation.

Tom Kerridge

Tom’s a force of nature and, just like Invisible Chips, hugely popular.

He’s always ready to support us at Hospitality Action. We love the passion and commitment he shows to our industry and we are so delighted he’s agreed to give us a hand (and flowers) in bringing Invisible Chips to life.

Heston Blumenthal

When the inventor of the Triple-Cooked Chip, says he will conjure up a Triple-Cooked Invisible variety, then you know you are on to a winner.

We couldn’t have asked for a finer chef to be the first to let us into his kitchen and show us just how the magic happens.

And to be clear, zero fat ducks were harmed in the making of these wonderful Invisible Chips.

Fred Sirieix

Our much-loved Maître d’ was the perfect choice to introduce the world to Invisible Chips.

Who doesn’t love chips and who doesn’t love Fred?

He puts the Oh La La in to everything he does and that was exactly what we needed to launch Invisible Chips to help us support the hospitality industry, one portion at a time.

Featured Stockists

From haute cuisine to the high street the Invisible Chips movement is growing.

GAUCHO

“By becoming an Invisible Chips stockist we’re doing our bit to protect the livelihoods of thousands of UK hospitality workers. After all, steak and chips are the perfect pairing, even if the chips are invisible!”

GAUCHO
Hilton

"Invisible Chips are the easiest dish our chefs have ever had to cook! The newest addition to our menu is putting a smile on our guests’ faces – and providing much-needed support to hospitality workers impacted by the cost of living crisis. We’re delighted to be supporting such an important cause at more than 50 of our restaurants and bars across the UK."

Hilton
Tom Kerridge

"Invisible Chips are a great invention dreamt up by Hospitality Action. They're available online, at my pubs and other participating venues across the UK. All the money from every portion of Invisible Chips you buy goes directly to Hospitality Action to help them support staff within the hospitality industry whose jobs are literally disappearing."

Tom Kerridge
Elite Bistro

Gary Usher, Chef-Owner of Elite Bistros, is a long-time advocate of our work. Invisible Chips are sold at all of the Elite Bistros, including firm favourites Sticky Walnut, Wreckfish and Kala. Needless to say, Invisible Chips fly off the shelves, and Elite Bistros are always within the top five of the highest annual sales stockists.

Elite Bistro
Farncombe Estate

“We are huge advocates of Hospitality Action and are thrilled to stock Invisible Chips. Each individual portion sold really does make a difference but we’re especially proud to pool our strength alongside the wider industry to raise as much as possible."

Farncombe Estate
Imperial Hotels London

"Hospitality Action does some amazing work to support those at risk within our sector and we are proud to support their cause by offering ‘Invisible Chips’ on our menu at The London Pub and Callaghan’s. We have no doubt that our guests will play their part and encourage other venues to join in this fantastic campaign."

Imperial Hotels London
The Torridon

“It’s well known how tough things have been for our industry in recent years. From the pandemic to substantial rising costs, we’ve all been through some of the most difficult trading years in memory. We’re proud to be part of the Invisible Chips brigade and know that each portion sold makes life a little easier.”

The Torridon
Urban Guild

"Seeing how the hospitality industry has continued to focus on its hard wired DNA to care for and look after others no matter what, has been inspiring and humbling. Now with Invisible Chips we can offer the public an easy and fun way of showing their thanks and support for an incredible sector when the chips are down."

Urban Guild
Wivenhoe House

"Hospitality Action's work is crucial, particularly in a post-pandemic world where the industry has had lives turned upside down. We are lucky to have loyal customers who have been incredibly supportive to us in the last few years and we want to thank them all for ordering Invisible Chips and contributing to such a worthy cause."

Wivenhoe House